Play! Entertainment does not send Spam, sell email addresses or disclose any personal information of its members.

About Play! and the Information We Collect
Play! is essentially a kiosk that dispenses DVD for rental and has the added function of a world wide innovation; an automated IC registration booth. On top of a DVD rental and registration booth, Play! have also introduced biometrics at a wider level by using it as an identification tool that is fixated on Play! kiosk found in a retail environment.

To accomplish this, our users register with us through either fax, mail website or via our registration booths. To fulfill the purpose of this site, some personal information we ask for is for database and tracking purposes.

Information Collected/Tracked by Play! website

Information submitted to Play!
Play! collects user-submitted account information such as name, ID/password and email address to identify users and send notifications related to the use of the service. Play! also collects user-submitted profile information such as gender, age, occupation, location, etc.

Information not Directly Submitted by Users to Play!
This is information we collect that is not personally identifiable, such as browser type and IP address. This information is gathered for all users to the site.

Use of Information Obtained by Play!

Information users submit to Play!
Profile information is stored directly into our members’ database, to support the registration function of the site where users are able to rent our DVDs. We may also use a user's email address to send weekly updates or news regarding our site, physical address to send membership cards or notifications.

Information that users do not submit to Play!
We use your server, IP address, and browser-type related information in the general administration of our website.

Sharing of the Information this Site Gathers/Tracks
As a matter of policy, except where you are expressly informed otherwise, we do not sell, rent, share, trade or give away any of your personal information unless required by law or for the protection of your membership. However, Play! may share profile information and aggregate usage information in a non-personally identifiable manner to advertisers and other third parties in order to present to members more targeted advertising, products and services. In such situations we will never disclose information that will be used to personally identify you.

Links
This site may contain links to other websites. Please be aware that Play! is not responsible for the privacy practices of other Web sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

Use of Cookies
A cookie is a piece of data stored on the user's computer tied to information about the user. We use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions. Cookies are used to manage sessions on our site. Users must enable cookies to use our site. Also, users may optionally use a cookie to remember their password in order to automatically log in to our site. We do not and will not use cookies to collect private information from any user that they did not intentionally submit to us.

Correcting/Updating or Removing Information
Play! users may modify or remove any of their personal information at any time by contacting us through fax, mail, email or telephone call.

Changes in Our Privacy Policy
If we change our privacy policy, we will post those changes on our web site so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we are going to use users' personally identifiable information in a manner different from that stated at the time of collection we will notify users via email or by placing a prominent notice on our site.

Security
Your Play! account is password-protected. This web site takes every precaution to protect our users' information. We use industry standard measures to protect your information that is stored within our database. We limit the access to your information to those employees who need access to perform their job function such as our customer service personnel. If you have any questions about the security at our website, please contact us.

Contacting the Web Site
If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, please contact us.